Conversion Rate Dashboard
1Overview
Total Sessions
81,380
7,398/day avg
Total Orders
1,136
103.3/day avg
Conversion Rate
1.40%
orders / sessions
Cart Rate
5.81%
4,727 cart adds
Week 1 vs Week 2
Week 1 (7 days)
1.71%
702 orders · 41,172 sessions
Week 2 (4 days)
1.08%
434 orders · 40,208 sessions
Change
-36.7%
relative
🚨
CR giảm 37% từ Week 1 → Week 2
CR từ 1.71% xuống 1.08% dù sessions tương đương (41K → 40K). Cart-rate giảm từ 6.78% → 4.81% — khách vào store nhưng không add-to-cart.
📈
Session spike ngày 2026-06-16
11,893 sessions (gấp 2× ngày thường) nhưng CR chỉ 0.97% — thấp nhất toàn khoảng. Traffic ồ ạt nhưng không convert.
💧
Funnel leak lớn nhất: /pages/9-reasons-bogo
47,598 sessions (58% tổng traffic) nhưng CR chỉ 0.98%. Cart-rate 5.38% — mất tại bước add-to-cart.
⭐
Gold standard: /pages/cats-love-it-2025
7,569 sessions, CR 3.91% (gấp 4.0× so với /pages/9-reasons-bogo) — template cần replicate cho các landing khác.
2Daily Trend
Sessions & Conversion Rate by Day
| Date | Sessions | Cart | Checkout | Orders | Cart% | CR | Trend |
|---|---|---|---|---|---|---|---|
| 2026-06-08 | 4,878 | 371 | 180 | 99 | 7.61% | 2.03% | |
| 2026-06-09 | 5,196 | 296 | 144 | 86 | 5.70% | 1.66% | |
| 2026-06-10 | 5,895 | 319 | 150 | 72 | 5.41% | 1.22% | |
| 2026-06-11 | 5,444 | 401 | 180 | 97 | 7.37% | 1.78% | |
| 2026-06-12 | 6,091 | 386 | 178 | 90 | 6.34% | 1.48% | |
| 2026-06-13 | 6,136 | 446 | 229 | 128 | 7.27% | 2.09% | |
| 2026-06-14 | 7,532 | 573 | 243 | 130 | 7.61% | 1.73% | |
| 2026-06-15 | 8,741 | 428 | 205 | 104 | 4.90% | 1.19% | |
| 2026-06-16 | 11,893 | 518 | 214 | 115 | 4.36% | 0.97% | |
| 2026-06-17 | 10,369 | 498 | 219 | 103 | 4.80% | 0.99% | |
| 2026-06-18 | 9,205 | 491 | 213 | 112 | 5.33% | 1.22% |
3Week Comparison
Week 1 · 2026-06-08 → 2026-06-14
Sessions
41,172
Orders
702
CR
1.71%
Cart Rate
6.78%
Week 2 · 2026-06-15 → 2026-06-18 partial
Sessions
40,208
Orders
434
CR
1.08%
Cart Rate
4.81%
Δ Week 1 → Week 2
| Metric | Week 1 | Week 2 | Δ | Note |
|---|---|---|---|---|
| Sessions/day | 5,882 | 10,052 | +4170 | |
| Cart rate | 6.78% | 4.81% | -1.97pp | giảm → ít add-to-cart |
| Checkout rate | 3.17% | 2.12% | -1.05pp | |
| Conv rate | 1.71% | 1.08% | -0.63pp | giảm 37% relative |
| Cart→Order | 25.14% | 22.43% | -2.71pp |
Top 20 paths có Δ lớn (Week 1 vs Week 2)
| Path | Type | W1 sess | W1 CR | W2 sess | W2 CR | Δ CR | Flag |
|---|---|---|---|---|---|---|---|
/pages/9-reasons-bogo | Landing | 22,152 | 1.21% | 25,446 | 0.78% | -0.42pp | |
/pages/cats-love-it-2025 | Landing | 5,133 | 4.07% | 2,436 | 3.57% | -0.50pp | ⚠ CR giảm |
/pages/litterbox | Landing | 2,089 | 1.10% | 951 | 0.53% | -0.58pp | ⚠ CR giảm |
/ | Home | 3,445 | 2.09% | 1,862 | 2.42% | +0.33pp | |
/collections/exclusive-deal | Collection | 143 | 1.40% | 86 | 6.98% | +5.58pp | ↑ CR tăng |
/products/cattasaurus-water-fountain | Product | 393 | 0.25% | 145 | 2.07% | +1.81pp | ↑ CR tăng |
/products/cattasaurus™-peekaboo-cave-bogo-free-gg | Product | 305 | 5.25% | 155 | 3.23% | -2.02pp | ⚠ CR giảm |
/products/peek-a-boo-cat-cave | Product | 107 | 7.48% | 88 | 3.41% | -4.07pp | |
/products/pre-order-peekaboo-cat-cave-trio-pack | Product | 56 | 5.36% | 85 | 0.00% | -5.36pp | |
/products/cattasaurus-stainless-steel-litter-box | Product | 581 | 1.38% | 1,402 | 1.71% | +0.33pp | |
/cart | Checkout | 48 | 8.33% | 49 | 2.04% | -6.29pp | |
/products/the-cattasaurus-peeka-boo | Product | 34 | 0.00% | 21 | 9.52% | +9.52pp | |
/pages/fountain-2026 | Landing | 5 | 20.00% | 17 | 0.00% | -20.00pp | |
/products/calming-donut-caves-twin-covers | Product | 14 | 7.14% | 45 | 0.00% | -7.14pp | |
/pages/cattasaurus-faq | Landing | 25 | 8.00% | 10 | 0.00% | -8.00pp | |
/products/peekaboo-cat-cave-trio-pack-jumbo | Product | 35 | 2.86% | 56 | 0.00% | -2.86pp | |
/products/cattasaurus™-cleaner-pro-copy | Product | 18 | 11.11% | 5 | 0.00% | -11.11pp | |
/products/peekaboo-cat-cave-bogo-pack | Product | 9 | 11.11% | 13 | 0.00% | -11.11pp | |
/products/cattasaurus-water-fountain-gift-forever-pumping-program | Product | 12 | 8.33% | 17 | 0.00% | -8.33pp | |
/products/cattasaurus™-peekaboo-cave-jumbo-bogo-free | Product | 78 | 1.28% | 107 | 0.00% | -1.28pp |
4Funnel Analysis
Store-wide Funnel (11 days)
Sessions
81,380
100.00%
Cart adds
4,727
5.81%
Reached checkout
2,155
2.65%
Orders
1,136
1.40%
Diagnosis: Leak lớn nhất ở bước Sessions → Cart adds (chỉ 5.8% sessions add-to-cart). Sau khi add-to-cart, 45.6% reached checkout và 52.7% ordered. → Focus vào landing page content & offer, không phải checkout flow.
Funnel theo path (top 15 by sessions)
| Path | Sessions | Cart% | Cart eval | Co→Ord | Checkout eval | Diagnosis |
|---|---|---|---|---|---|---|
/pages/9-reasons-bogo | 47,598 | 5.38% | TB | 56.3% | Tốt | Có improvement |
/pages/cats-love-it-2025 | 7,569 | 12.38% | Tốt | 62.2% | Tốt | Funnel khỏe |
/ | 5,307 | 8.27% | TB | 46.4% | TB | Có improvement |
/pages/wf-advert-02 | 4,172 | 1.39% | Thấp | 75.0% | Tốt | Add-to-cart leak |
/pages/litterbox | 3,040 | 3.88% | Thấp | 51.9% | Tốt | Add-to-cart leak |
/products/cattasaurus-stainless-steel-litter-box | 1,983 | 3.73% | Thấp | 86.5% | Tốt | Add-to-cart leak |
/pages/wf-advert-03 | 1,219 | 1.97% | Thấp | 45.5% | TB | Add-to-cart leak |
/products/cattasaurus-water-fountain-pre-order | 770 | 6.36% | TB | 59.1% | Tốt | Có improvement |
/products/cattasaurus-water-fountain-1 | 631 | 2.54% | Thấp | 66.7% | Tốt | Add-to-cart leak |
/pa= | 583 | 0.00% | Thấp | 0.0% | Thấp | Add-to-cart leak |
/pages/advert-3 | 555 | 3.96% | Thấp | 100.0% | Tốt | Add-to-cart leak |
/products/cattasaurus-water-fountain | 538 | 2.97% | Thấp | 80.0% | Tốt | Add-to-cart leak |
/products/smart-mouth-2446 | 471 | 0.00% | Thấp | 0.0% | Thấp | Có improvement |
/products/cattasaurus™-peekaboo-cave-bogo-free-gg | 460 | 16.74% | Tốt | 65.6% | Tốt | Funnel khỏe |
/products/my-therapist-has-whiskers-cat-1623 | 298 | 0.00% | Thấp | 0.0% | Thấp | Có improvement |
5All Paths ({len(path_summary)})
| # | Path | Type | Sessions | Cart | Orders | CR | Cart% | Flag |
|---|---|---|---|---|---|---|---|---|
| 1 | /pages/9-reasons-bogo | Landing | 47,598 | 2,561 | 466 | 0.98% | 5.38% | |
| 2 | /pages/cats-love-it-2025 | Landing | 7,569 | 937 | 296 | 3.91% | 12.38% | Good |
| 3 | / | Home | 5,307 | 439 | 117 | 2.20% | 8.27% | |
| 4 | /pages/wf-advert-02 | Landing | 4,172 | 58 | 15 | 0.36% | 1.39% | Leak |
| 5 | /pages/litterbox | Landing | 3,040 | 118 | 28 | 0.92% | 3.88% | |
| 6 | /products/cattasaurus-stainless-steel-litter-box | Product | 1,983 | 74 | 32 | 1.61% | 3.73% | |
| 7 | /pages/wf-advert-03 | Landing | 1,219 | 24 | 5 | 0.41% | 1.97% | Leak |
| 8 | /products/cattasaurus-water-fountain-pre-order | Product | 770 | 49 | 13 | 1.69% | 6.36% | |
| 9 | /products/cattasaurus-water-fountain-1 | Product | 631 | 16 | 6 | 0.95% | 2.54% | |
| 10 | /pa= | Other | 583 | 0 | 0 | 0.00% | 0.00% | |
| 11 | /pages/advert-3 | Landing | 555 | 22 | 4 | 0.72% | 3.96% | |
| 12 | /products/cattasaurus-water-fountain | Product | 538 | 16 | 4 | 0.74% | 2.97% | |
| 13 | /products/smart-mouth-2446 | Product | 471 | 0 | 0 | 0.00% | 0.00% | |
| 14 | /products/cattasaurus™-peekaboo-cave-bogo-free-gg | Product | 460 | 77 | 21 | 4.57% | 16.74% | |
| 15 | /products/my-therapist-has-whiskers-cat-1623 | Product | 298 | 0 | 0 | 0.00% | 0.00% | |
| 16 | /pages/ca= | Landing | 293 | 0 | 0 | 0.00% | 0.00% | |
| 17 | /collections/peekaboo-cat-cave | Collection | 277 | 32 | 12 | 4.33% | 11.55% | |
| 18 | /pages/cats-love-it-2025-ca | Landing | 256 | 31 | 10 | 3.91% | 12.11% | |
| 19 | /apps/17TRACK | App | 242 | 0 | 0 | 0.00% | 0.00% | |
| 20 | /pro= | Other | 239 | 0 | 0 | 0.00% | 0.00% | |
| 21 | /collections/exclusive-deal | Collection | 229 | 36 | 8 | 3.49% | 15.72% | |
| 22 | /products/peek-a-boo-cat-cave | Product | 195 | 32 | 11 | 5.64% | 16.41% | Strong |
| 23 | /products/cattasaurus™-peekaboo-cave-jumbo-bogo-free | Product | 185 | 13 | 1 | 0.54% | 7.03% | |
| 24 | /products/peekaboo-bunk-bed | Product | 179 | 3 | 0 | 0.00% | 1.68% | |
| 25 | /products/pre-order-peekaboo-cat-cave-trio-pack | Product | 141 | 10 | 3 | 2.13% | 7.09% | |
| 26 | /products/charcoal-dark-grey-peekaboo | Product | 139 | 6 | 1 | 0.72% | 4.32% | |
| 27 | /products/cattasaurus™-peekaboo-cave-bogo | Product | 128 | 11 | 3 | 2.34% | 8.59% | |
| 28 | /products/cattasaurus™-peekaboo-cave-plus-2x-free-plush-covers-gg | Product | 120 | 4 | 1 | 0.83% | 3.33% | |
| 29 | /products/cattasaurus™-peekaboo-cave-jumbo-bogo-free-2 | Product | 120 | 0 | 0 | 0.00% | 0.00% | |
| 30 | /products/lightgrey-peekaboo | Product | 119 | 5 | 2 | 1.68% | 4.20% | |
| 31 | /products/cattasaurus™-calming-donut-bogo-free-1 | Product | 107 | 1 | 0 | 0.00% | 0.93% | |
| 32 | /pages/contact-us | Landing | 101 | 2 | 0 | 0.00% | 1.98% | |
| 33 | /products/peekaboo-cat-cave-single-pack-jumbo | Product | 101 | 5 | 1 | 0.99% | 4.95% | |
| 34 | /cart | Checkout | 97 | 11 | 5 | 5.15% | 11.34% | |
| 35 | /products/peekaboo-cat-cave-trio-pack-jumbo | Product | 91 | 6 | 1 | 1.10% | 6.59% | |
| 36 | /products/cattasaurus™-peekaboo-cave-large | Product | 87 | 4 | 3 | 3.45% | 4.60% | |
| 37 | /products/santa-peekaboo | Product | 81 | 5 | 0 | 0.00% | 6.17% | |
| 38 | /products/nails-on-felt-play-box | Product | 65 | 2 | 0 | 0.00% | 3.08% | |
| 39 | /products/calming-donut-caves-twin-covers | Product | 59 | 1 | 1 | 1.69% | 1.69% | |
| 40 | /collections/buy-1-get-2-free-limited-deal | Collection | 58 | 6 | 1 | 1.72% | 10.34% | |
| 41 | /products/cattasaurus-whiskerchase-ball | Product | 58 | 1 | 1 | 1.72% | 1.72% | |
| 42 | /products/the-2-in-1-dematting-comb | Product | 58 | 1 | 1 | 1.72% | 1.72% | |
| 43 | /products/cattasaurus-water-fountain-pre-order-membership | Product | 57 | 0 | 0 | 0.00% | 0.00% | |
| 44 | /products/the-cattasaurus-peeka-boo | Product | 55 | 8 | 2 | 3.64% | 14.55% | |
| 45 | /apps/subscriptions | App | 54 | 0 | 0 | 0.00% | 0.00% | |
| 46 | /products/the-replacement-filters | Product | 53 | 1 | 1 | 1.89% | 1.89% | |
| 47 | /products/whispering-sky-blue-peekaboo | Product | 49 | 3 | 0 | 0.00% | 6.12% | |
| 48 | /collections/all | Collection | 48 | 3 | 1 | 2.08% | 6.25% | |
| 49 | /products/lemon-peekaboo | Product | 44 | 0 | 0 | 0.00% | 0.00% | |
| 50 | /products/cattasaurus™-2-in-1-dematting-comb-copy | Product | 42 | 4 | 1 | 2.38% | 9.52% | |
| 51 | /products/the-cattasaurus-bat-cave | Product | 40 | 2 | 0 | 0.00% | 5.00% | |
| 52 | /products/calming-donut-cave | Product | 38 | 3 | 1 | 2.63% | 7.89% | |
| 53 | /products/cattasaurus-litter-box-full-stainless-steel | Product | 35 | 0 | 0 | 0.00% | 0.00% | |
| 54 | /pages/cattasaurus-faq | Landing | 35 | 2 | 2 | 5.71% | 5.71% | |
| 55 | /pages/cats-lo= | Landing | 34 | 0 | 0 | 0.00% | 0.00% | |
| 56 | /products/cattasaurus-stainless-steel-litter-box-plastic-hood | Product | 33 | 2 | 1 | 3.03% | 6.06% | |
| 57 | /collections/ | Collection | 33 | 5 | 2 | 6.06% | 15.15% | |
| 58 | /products/paw-protect-couch-cover | Product | 32 | 0 | 0 | 0.00% | 0.00% | |
| 59 | /products/cattasaurus-stainless-steel-litter-box-plastic-hood-1 | Product | 30 | 0 | 0 | 0.00% | 0.00% | |
| 60 | /products/the-cattasaurus-coffin | Product | 30 | 1 | 0 | 0.00% | 3.33% | |
| 61 | /products/walnut-peekaboo | Product | 30 | 1 | 1 | 3.33% | 3.33% | |
| 62 | /products/cattasaurus-litter-box-full-stainless-steel-1 | Product | 29 | 1 | 1 | 3.45% | 3.45% | |
| 63 | /products/cotton-candy-pink-peekaboo | Product | 29 | 1 | 0 | 0.00% | 3.45% | |
| 64 | /policies/refund-policy | Other | 29 | 1 | 0 | 0.00% | 3.45% | |
| 65 | /products/cattasaurus-water-fountain-gift-forever-pumping-program | Product | 29 | 1 | 1 | 3.45% | 3.45% | |
| 66 | /products/whiskerchase-self-scrolling-ball-copy | Product | 27 | 0 | 0 | 0.00% | 0.00% | |
| 67 | /products/catsniff-fish-toy | Product | 26 | 1 | 0 | 0.00% | 3.85% | |
| 68 | /products/cattasaurus™-furminator-grooming-kit-copy | Product | 26 | 3 | 2 | 7.69% | 11.54% | |
| 69 | /products/cattasaurus™-cleaner-pro-copy | Product | 23 | 1 | 2 | 8.70% | 4.35% | |
| 70 | /pages/return-policy | Landing | 22 | 0 | 0 | 0.00% | 0.00% | |
| 71 | /pages/donut-hideaway-calming-cat-cave | Landing | 22 | 2 | 0 | 0.00% | 9.09% | |
| 72 | /products/cattasaurus-pet-hair-cleaner-new-design | Product | 22 | 1 | 0 | 0.00% | 4.55% | |
| 73 | /products/peekaboo-cat-cave-bogo-pack | Product | 22 | 3 | 1 | 4.55% | 13.64% | |
| 74 | /pages/fountain-2026 | Landing | 22 | 2 | 1 | 4.55% | 9.09% | |
| 75 | /products/catsniff™-fish-kickertoy-3-pack | Product | 21 | 0 | 0 | 0.00% | 0.00% | |
| 76 | /prod= | Other | 20 | 0 | 0 | 0.00% | 0.00% | |
| 77 | /products/cattasaurus™-calming-donut-copy | Product | 20 | 0 | 0 | 0.00% | 0.00% | |
| 78 | /products/cattasaurus™-calming-donut-bogo-free-2 | Product | 20 | 0 | 0 | 0.00% | 0.00% | |
| 79 | /products/emergency-pet-card-keychain | Product | 20 | 1 | 0 | 0.00% | 5.00% | |
| 80 | /pages/= | Landing | 20 | 0 | 0 | 0.00% | 0.00% | |
| 81 | /pages/assemble | Landing | 19 | 0 | 0 | 0.00% | 0.00% | |
| 82 | /products/pet-hair-remover-brush | Product | 19 | 0 | 0 | 0.00% | 0.00% | |
| 83 | /pages/faq | Landing | 19 | 0 | 0 | 0.00% | 0.00% | |
| 84 | /produ= | Other | 19 | 0 | 0 | 0.00% | 0.00% | |
| 85 | /policies/shipping-policy | Other | 18 | 0 | 0 | 0.00% | 0.00% | |
| 86 | /products/peekaboo-cat-cave-shadow-light-grey | Product | 17 | 0 | 0 | 0.00% | 0.00% | |
| 87 | /products/mystery-gift | Product | 17 | 0 | 0 | 0.00% | 0.00% | |
| 88 | /collections | Other | 16 | 1 | 0 | 0.00% | 6.25% | |
| 89 | /products/forest-peekaboo | Product | 16 | 0 | 0 | 0.00% | 0.00% | |
| 90 | /products/wireless-304-stainless-steel-water-fountain-exclusive-gift | Product | 16 | 0 | 0 | 0.00% | 0.00% | |
| 91 | /pages/cats-= | Landing | 16 | 0 | 0 | 0.00% | 0.00% | |
| 92 | /products/cattasaurus™-calming-donut-trio-pack-1 | Product | 15 | 1 | 1 | 6.67% | 6.67% | |
| 93 | /collections/harvest-collection | Collection | 15 | 0 | 0 | 0.00% | 0.00% | |
| 94 | /pages/cats-love-it | Landing | 15 | 0 | 0 | 0.00% | 0.00% | |
| 95 | /products/cattasaurus™-calming-donut | Product | 15 | 1 | 0 | 0.00% | 6.67% | |
| 96 | /products/cattasaurus™-peekaboo-cave-large-buy-1-get-2-free | Product | 15 | 2 | 1 | 6.67% | 13.33% | |
| 97 | /pages/cats-l= | Landing | 15 | 0 | 0 | 0.00% | 0.00% | |
| 98 | /checkouts/cn/hWNCH5khVVAlLF1ClKl6lcG2/en-us | Checkout | 15 | 0 | 0 | 0.00% | 0.00% | |
| 99 | /products/nails-on-felt™-bunk-bed-copy | Product | 14 | 1 | 1 | 7.14% | 7.14% | |
| 100 | /products/quarterly-filter-refill | Product | 13 | 0 | 0 | 0.00% | 0.00% | |
| 101 | /pages/affiliate-partner-sign-up | Landing | 12 | 0 | 0 | 0.00% | 0.00% | |
| 102 | /products/emergency-pet-card-key-tag-pack-of-10 | Product | 12 | 0 | 0 | 0.00% | 0.00% | |
| 103 | /products/how-to-play-with-your-cat-like-a-pro-ebook | Product | 12 | 0 | 0 | 0.00% | 0.00% | |
| 104 | /products= | Other | 12 | 0 | 0 | 0.00% | 0.00% | |
| 105 | /products/calming-donut-cave-duo-pack-copy | Product | 11 | 0 | 0 | 0.00% | 0.00% | |
| 106 | /products/cattasaurus™-calming-donut-santa-claw | Product | 11 | 0 | 0 | 0.00% | 0.00% | |
| 107 | /collections/litter-boxes | Collection | 10 | 1 | 0 | 0.00% | 10.00% | |
| 108 | /products/cattasaurus™-calming-donut-shadow-light-gray-copy | Product | 10 | 1 | 0 | 0.00% | 10.00% | |
| 109 | /products/cattasaurus™-calming-donut-whispering-sky-blue | Product | 9 | 0 | 0 | 0.00% | 0.00% | |
| 110 | /collections/bundle-and-save | Collection | 8 | 2 | 0 | 0.00% | 25.00% | |
| 111 | /pages/advert-6 | Landing | 8 | 0 | 0 | 0.00% | 0.00% | |
| 112 | /products/ultra-quiet-fountain-pump | Product | 8 | 0 | 0 | 0.00% | 0.00% | |
| 113 | /products/cattasaurus™-peekaboo-cave-jumbo-buy-1-get-2-free | Product | 8 | 0 | 0 | 0.00% | 0.00% | |
| 114 | /apps/alchemy/element/preview | App | 8 | 3 | 0 | 0.00% | 37.50% | |
| 115 | /products/= | Product | 8 | 0 | 0 | 0.00% | 0.00% | |
| 116 | /products/cattasaurus™-peekaboo-cave-large-bogo-free | Product | 7 | 0 | 0 | 0.00% | 0.00% | |
| 117 | /pages/cats-love-it-2025) | Landing | 7 | 0 | 0 | 0.00% | 0.00% | |
| 118 | /checkouts/cn/hWNCUxiev4c9BtFQ4ZvrXdpZ/en-us | Checkout | 7 | 0 | 0 | 0.00% | 0.00% | |
| 119 | /collections/toys | Collection | 7 | 0 | 0 | 0.00% | 0.00% | |
| 120 | /checkout/42462445732/cn/hWNDKhfcQOLheLg7sIPFA2fB/en-us/shoppay | Other | 7 | 0 | 0 | 0.00% | 0.00% | |
| 121 | /products/catt= | Product | 7 | 0 | 0 | 0.00% | 0.00% | |
| 122 | /pages/affiliate-program-sign-up | Landing | 6 | 0 | 0 | 0.00% | 0.00% | |
| 123 | /search | Search | 6 | 0 | 1 | 16.67% | 0.00% | |
| 124 | /password | Other | 6 | 0 | 0 | 0.00% | 0.00% | |
| 125 | /products/cattasaurus™-calming-donut-forest-green | Product | 6 | 0 | 0 | 0.00% | 0.00% | |
| 126 | /products/cattasaurus™-calming-donut-cotton-candy-pink | Product | 6 | 0 | 0 | 0.00% | 0.00% | |
| 127 | /products/stop-asking-why-im-crazy-4384 | Product | 6 | 0 | 0 | 0.00% | 0.00% | |
| 128 | /products/dino-egg-pheromones-diffuser | Product | 6 | 0 | 0 | 0.00% | 0.00% | |
| 129 | /checkout/42462445732/cn/hWNDKcphs0SmS6QVZ4gSjEsU/en-us/shoppay | Other | 6 | 0 | 0 | 0.00% | 0.00% | |
| 130 | /a/loop_subscriptions/get-subscription-link | Other | 6 | 0 | 0 | 0.00% | 0.00% | |
| 131 | /products/cattasaurus™-self-cleaning-brush-copy | Product | 5 | 1 | 1 | 20.00% | 20.00% | |
| 132 | /pages/cats-love-it-20= | Landing | 5 | 0 | 0 | 0.00% | 0.00% | |
| 133 | /products/climate-neutral-shipping | Product | 5 | 0 | 0 | 0.00% | 0.00% | |
| 134 | /products/addons-first-2z24zx | Product | 5 | 0 | 0 | 0.00% | 0.00% | |
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| 387 | /checkout/42462445732/cn/hWNDJGyx9HorZSv5WuB3EuFc/en-us/shoppay | Other | 1 | 1 | 1 | 100.00% | 100.00% | |
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| 422 | /checkout/42462445732/cn/hWNDKRP156ZEnCWOeKZTZFUg/en-us/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
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| 449 | /checkouts/cn/hWND4D2PT9ne9OKdQobBn5zV/en-us/thank-you | Checkout | 1 | 0 | 1 | 100.00% | 0.00% | |
| 450 | /checkout/42462445732/cn/hWNDKmaBjW0mapOesrDXjUHZ/en-ca/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
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| 460 | /checkouts/cn/hWNDOAIGUbOKNVQEUm6dHSxW/en-us | Checkout | 1 | 1 | 1 | 100.00% | 100.00% | |
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| 468 | /checkout/42462445732/cn/hWNDPhryO1KySHC9DVrmtOiI/en-us/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
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| 472 | /checkout/42462445732/cn/hWNDPX5jlEU7dN78G1QDUfpZ/en-us/shoppay_login | Other | 1 | 0 | 1 | 100.00% | 0.00% | |
| 473 | /a/loop_subscriptions/customer/10344022802742 | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 474 | /checkout/42462445732/cn/hWNCecoLcFC0brIy95cB3tli/en-us/stock-problems | Other | 1 | 1 | 0 | 0.00% | 100.00% | |
| 475 | /checkouts/cn/hWNDPJ8sVUoCgFvVkTWodRtS/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 476 | /checkouts/cn/hWNDPTNxMI6andsGQduqSRZ2/en-us | Checkout | 1 | 1 | 0 | 0.00% | 100.00% | |
| 477 | /a/loop_subscriptions/customer/9240168956214/subscription/30203543862 | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 478 | /checkouts/cn/hWNDOXVp3CKH3s3oLrFL1uvh/en-us/thank-you | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 479 | /checkout/42462445732/cn/hWNDPPYHItqzLbhnUxmZOQID/en-us/shoppay | Other | 1 | 1 | 1 | 100.00% | 100.00% | |
| 480 | /pages/cats-love-it-2= | Landing | 1 | 0 | 0 | 0.00% | 0.00% | |
| 481 | /products/c | Product | 1 | 0 | 0 | 0.00% | 0.00% | |
| 482 | /checkouts/cn/hWNDLSukEUXxNtx30KxRMxIQ/en-us/thank-you | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 483 | /a/loop_subscriptions/customer/10559833309494/subscription/29795221814 | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 484 | /checkouts/cn/hWNDMbjBjDgbdkc885cBHUSQ/en-us/thank-you | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 485 | /checkouts/cn/hWNDKfxcgMog0wCGjdFuKRcY/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 486 | /pro | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 487 | /a/loop_subscriptions/customer/10436749885750 | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 488 | /products/cattasaurus-stainless-steel-litter-box) | Product | 1 | 0 | 0 | 0.00% | 0.00% | |
| 489 | /a/loop_subscriptions/customer/10567121568054/subscription/29850272054 | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 490 | /checkouts/cn/hWNDSqLHWbsve1hlvMAxuZeL/en/stock-problems | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 491 | /checkout/42462445732/cn/hWNDRxJ7IPd0OB2wAAgk67b6/en-us/shoppay | Other | 1 | 1 | 1 | 100.00% | 100.00% | |
| 492 | /checkouts/cn/hWNDRyjwGF5AZTVOhHGZv5qj/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 493 | /checkouts/cn/hWNDS5qc2emPAURQltI1HoVl/en-us | Checkout | 1 | 0 | 1 | 100.00% | 0.00% | |
| 494 | /checkouts/cn/hWNDRiIjcOLwHgyi35s9b6Qy/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 495 | /checkout/42462445732/cn/hWNDG7uJwuf7x421SuDT8uTi/en-us/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 496 | /checkouts/cn/hWNDSke1lnYKB6XbEW6S2Wu2/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 497 | /checkout/42462445732/cn/hWNDIiDQBD0K3N6YNrl49hpa/en-us/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 498 | /checkouts/cn/hWNDSqPmDT4u5AMtej354l97/en/stock-problems | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 499 | /checkouts/cn/hWNDRyK4nXNnmnyK2V4hX7jN/en-us/thank-you | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 500 | /checkouts/cn/hWNDIdNYHRKiOHaJF9PJN6v3/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 501 | /checkouts/cn/hWNCLG42cMpFi6joOpXb2Qyn/en-us/thank-you | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 502 | /checkouts/cn/hWNDRhdTcIYqVzeJBmbTsAvC/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 503 | /products/cattasaurus-stainle= | Product | 1 | 0 | 0 | 0.00% | 0.00% | |
| 504 | /checkout/42462445732/cn/hWNDRfoQZZxwmBg92uODeS4A/en-us/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 505 | /pages/cats-love-it-= | Landing | 1 | 0 | 0 | 0.00% | 0.00% | |
| 506 | /checkouts/cn/hWND1makBt61M0nmeY0bo0qf/en-us | Checkout | 1 | 1 | 1 | 100.00% | 100.00% | |
| 507 | /checkout/42462445732/cn/hWNCBvEfp1MiQtYebnsuzp6g/en-us/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 508 | /a/loop_subscriptions/customer/10591054496054 | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 509 | /checkout/42462445732/cn/hWNDRayZaxNC682x2B5fgenZ/en-us/shoppay | Other | 1 | 0 | 1 | 100.00% | 0.00% | |
| 510 | /checkouts/cn/hWNDSXovv9qRwzdwSBC2qbyc/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 511 | /checkouts/cn/hWNDT0ndKX2UEcFspLJf370E/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 512 | /checkouts/cn/hWNDRxsNHiPee8hlZHXsLOcS/en-us/thank-you | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 513 | /checkouts/cn/hWNDSHu9x8TlYFWL0P0oypmM/en-us | Checkout | 1 | 1 | 1 | 100.00% | 100.00% | |
| 514 | /pages/cozy-calming-blanket | Landing | 1 | 0 | 0 | 0.00% | 0.00% | |
| 515 | /checkouts/cn/hWNDQdzmiQaOejlb8JYj9iDg/en-us/thank-you | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 516 | /products/50-off-cattasaurus-large-peekaboo-caves-2-freebies | Product | 1 | 0 | 0 | 0.00% | 0.00% | |
| 517 | /checkouts/cn/hWNDSgfQy4cNykDwzqKaMsVO/en-us | Checkout | 1 | 1 | 0 | 0.00% | 100.00% | |
| 518 | /checkouts/cn/hWNCj3XdvAKDa2M6gjqgteVt/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 519 | /checkout/42462445732/cn/hWNDSTlMfuYP7huPXUlqejXl/en-us/shoppay | Other | 1 | 1 | 0 | 0.00% | 100.00% | |
| 520 | /checkouts/cn/hWNDTGlccTfqJEH1qnWhsIlO/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 521 | /a/loop_subscriptions/customer/8523998298422 | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 522 | /checkouts/cn/hWNDSZmbvmYLeDiK54tJgzyC/en-us/thank-you | Checkout | 1 | 0 | 1 | 100.00% | 0.00% | |
| 523 | /checkout/42462445732/cn/hWNCXvoGMCdYJLw1vwVTUynq/en-us/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 524 | /checkout/42462445732/cn/hWNDSJtTNC67WkCBqsdVkbM0/en-us/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 525 | /products/the-cattasaurus-bat-cave-buy-one-get-one | Product | 1 | 0 | 0 | 0.00% | 0.00% | |
| 526 | /checkout/42462445732/cn/hWNDEVwXYBsLJ1az755IaNZI/en-us/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 527 | /checkout/42462445732/cn/hWNDV2prR7bHawnGj6zhj6ka/en-us/shoppay | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 528 | /pages/9-reasons-3 | Landing | 1 | 0 | 0 | 0.00% | 0.00% | |
| 529 | /pages/join-rachelandkittiesss-team | Landing | 1 | 0 | 0 | 0.00% | 0.00% | |
| 530 | /a/loop_subscriptions/customer/10349779157302 | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 531 | /checkouts/cn/hWNDVMZcP9QyFybCXz6hUi6T/en-us | Checkout | 1 | 1 | 0 | 0.00% | 100.00% | |
| 532 | /checkouts/cn/hWNDUKi3wusbsJYIWO7zEo7E/en-us/thank-you | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 533 | /products/catta= | Product | 1 | 0 | 0 | 0.00% | 0.00% | |
| 534 | /checkouts/cn/hWNDTOC3CF2y6l9vVDJOwe1L/en-sa | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 535 | /checkouts/cn/hWNDV9k1G3p8dfhLxfMrWb8k/en-us | Checkout | 1 | 1 | 1 | 100.00% | 100.00% | |
| 536 | /checkouts/cn/hWNDV3l2dWmOeBQepnpsheOg/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 537 | /colle= | Other | 1 | 0 | 0 | 0.00% | 0.00% | |
| 538 | /checkouts/cn/hWNDVDDTWmrNSEyMqMHywcPC/en-us | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 539 | /checkouts/cn/hWNDVIXych06mHupJKLMyMPx/en-us/thank-you | Checkout | 1 | 0 | 0 | 0.00% | 0.00% | |
| 540 | /checkouts/cn/hWNDV9k1G3p8dfhLxfMrWb8k/en-us/thank-you | Checkout | 1 | 0 | 0 | 0.00% | 0.00% |
6Deep Dive — Top 10 Paths
Daily breakdown + auto-insights cho 10 paths có nhiều sessions nhất.
/pages/9-reasons-bogo
Landing
0.98%
CR
Sessions
47,598
Cart adds
2,561
Orders
466
Cart rate
5.4%
Sessions:
CR:
- Session spike 2026-06-16: 8,467 sessions (avg ~4327), CR 0.60%
/pages/cats-love-it-2025
Landing
3.91%
CR
Sessions
7,569
Cart adds
937
Orders
296
Cart rate
12.4%
Sessions:
CR:
- W1→W2 CR: 4.07% → 3.57% (-0.50pp)
/
Home
2.20%
CR
Sessions
5,307
Cart adds
439
Orders
117
Cart rate
8.3%
Sessions:
CR:
- Session spike 2026-06-12: 766 sessions (avg ~482), CR 1.04%
/pages/wf-advert-02
Landing
0.36%
CR
Sessions
4,172
Cart adds
58
Orders
15
Cart rate
1.4%
Sessions:
CR:
- Session spike 2026-06-17: 1,003 sessions (avg ~379), CR 0.30%
- CR biến động cao (CV=1.26) — sampling noise hoặc traffic source thay đổi
/pages/litterbox
Landing
0.92%
CR
Sessions
3,040
Cart adds
118
Orders
28
Cart rate
3.9%
Sessions:
CR:
- CR biến động cao (CV=0.68) — sampling noise hoặc traffic source thay đổi
- W1→W2 CR: 1.10% → 0.53% (-0.58pp)
/products/cattasaurus-stainless-steel-litter-box
Product
1.61%
CR
Sessions
1,983
Cart adds
74
Orders
32
Cart rate
3.7%
Sessions:
CR:
- Session spike 2026-06-16: 721 sessions (avg ~180), CR 1.39%
- CR biến động cao (CV=0.94) — sampling noise hoặc traffic source thay đổi
/pages/wf-advert-03
Landing
0.41%
CR
Sessions
1,219
Cart adds
24
Orders
5
Cart rate
2.0%
Sessions:
CR:
- Session spike 2026-06-17: 499 sessions (avg ~111), CR 0.40%
- CR biến động cao (CV=1.93) — sampling noise hoặc traffic source thay đổi
/products/cattasaurus-water-fountain-pre-order
Product
1.69%
CR
Sessions
770
Cart adds
49
Orders
13
Cart rate
6.4%
Sessions:
CR:
- Session spike 2026-06-08: 250 sessions (avg ~70), CR 1.60%
- CR biến động cao (CV=0.98) — sampling noise hoặc traffic source thay đổi
/products/cattasaurus-water-fountain-1
Product
0.95%
CR
Sessions
631
Cart adds
16
Orders
6
Cart rate
2.5%
Sessions:
CR:
- Session spike 2026-06-18: 285 sessions (avg ~57), CR 0.35%
/pa=
Other
0.00%
CR
Sessions
583
Cart adds
0
Orders
0
Cart rate
0.0%
Sessions:
CR:
- Session spike 2026-06-10: 566 sessions (avg ~292), CR 0.00%
7Anomalies (73 swings)
Day-over-day swings: |ΔCR| ≥ 1% hoặc |Δsessions| ≥ 50%, với sessions ≥ 20 ở cả 2 ngày.
| Path | Period | From→To sess | Δ sess | From→To CR | Δ CR | Type |
|---|---|---|---|---|---|---|
/pages/cats-love-it-2025 | 06-12→06-13 | 923→995 | +8% | 2.71%→5.53% | +2.82pp | CR swing |
/pages/cats-love-it-2025 | 06-11→06-12 | 497→923 | +86% | 5.23%→2.71% | -2.52pp | CR swing |
/pages/cats-love-it-2025 | 06-08→06-09 | 468→706 | +51% | 5.34%→2.69% | -2.65pp | CR swing |
/pages/cats-love-it-2025 | 06-10→06-11 | 631→497 | -21% | 2.85%→5.23% | +2.38pp | Traffic↓ CR↑ |
/ | 06-08→06-09 | 370→667 | +80% | 3.51%→1.05% | -2.46pp | CR swing |
/pages/cats-love-it-2025 | 06-14→06-15 | 913→810 | -11% | 4.49%→3.09% | -1.40pp | CR swing |
/ | 06-12→06-13 | 766→354 | -54% | 1.04%→3.11% | +2.06pp | Traffic↓ CR↑ |
/products/cattasaurus-water-fountain-1 | 06-17→06-18 | 27→285 | +956% | 7.41%→0.35% | -7.06pp | Traffic↑ CR↓ |
/pages/cats-love-it-2025 | 06-13→06-14 | 995→913 | -8% | 5.53%→4.49% | -1.04pp | CR swing |
/products/cattasaurus-stainless-steel-litter-box | 06-17→06-18 | 457→98 | -79% | 1.97%→5.10% | +3.13pp | Traffic↓ CR↑ |
/ | 06-14→06-15 | 353→493 | +40% | 3.68%→1.83% | -1.86pp | CR swing |
/ | 06-11→06-12 | 353→766 | +117% | 2.27%→1.04% | -1.22pp | Traffic↑ CR↓ |
/ | 06-09→06-10 | 667→582 | -13% | 1.05%→2.06% | +1.01pp | CR swing |
/products/cattasaurus-stainless-steel-litter-box | 06-15→06-16 | 126→721 | +472% | 0.00%→1.39% | +1.39pp | Cả 2↑ |
/products/cattasaurus™-peekaboo-cave-bogo-free-gg | 06-11→06-12 | 32→41 | +28% | 0.00%→12.20% | +12.20pp | Cả 2↑ |
/products/cattasaurus™-peekaboo-cave-bogo-free-gg | 06-12→06-13 | 41→58 | +41% | 12.20%→3.45% | -8.75pp | CR swing |
/products/cattasaurus-stainless-steel-litter-box | 06-11→06-12 | 49→190 | +288% | 4.08%→0.53% | -3.56pp | Traffic↑ CR↓ |
/pages/wf-advert-02 | 06-16→06-17 | 209→1003 | +380% | 0.96%→0.30% | -0.66pp | Traffic↑ CR↓ |
/products/cattasaurus-water-fountain-pre-order | 06-08→06-09 | 250→48 | -81% | 1.60%→4.17% | +2.57pp | Traffic↓ CR↑ |
/products/cattasaurus™-peekaboo-cave-bogo-free-gg | 06-13→06-14 | 58→61 | +5% | 3.45%→9.84% | +6.39pp | CR swing |
/products/cattasaurus™-peekaboo-cave-bogo-free-gg | 06-14→06-15 | 61→38 | -38% | 9.84%→2.63% | -7.20pp | Cả 2↓ |
/pages/wf-advert-02 | 06-11→06-12 | 614→165 | -73% | 0.33%→1.21% | +0.89pp | Traffic↓ CR↑ |
/pages/litterbox | 06-15→06-16 | 217→254 | +17% | 1.38%→0.00% | -1.38pp | CR swing |
/pages/litterbox | 06-12→06-13 | 250→235 | -6% | 0.40%→1.70% | +1.30pp | CR swing |
/pages/wf-advert-02 | 06-08→06-09 | 250→256 | +2% | 1.20%→0.00% | -1.20pp | CR swing |
/products/cattasaurus-stainless-steel-litter-box | 06-10→06-11 | 71→49 | -31% | 0.00%→4.08% | +4.08pp | Traffic↓ CR↑ |
/products/cattasaurus-water-fountain-pre-order | 06-14→06-15 | 36→57 | +58% | 0.00%→5.26% | +5.26pp | Cả 2↑ |
/collections/peekaboo-cat-cave | 06-17→06-18 | 25→24 | -4% | 4.00%→12.50% | +8.50pp | CR swing |
/products/cattasaurus-water-fountain-1 | 06-09→06-10 | 26→28 | +8% | 7.69%→0.00% | -7.69pp | CR swing |
/products/cattasaurus-water-fountain | 06-15→06-16 | 35→35 | +0% | 0.00%→5.71% | +5.71pp | CR swing |
/products/cattasaurus-stainless-steel-litter-box | 06-09→06-10 | 75→71 | -5% | 2.67%→0.00% | -2.67pp | CR swing |
/products/cattasaurus™-peekaboo-cave-bogo-free-gg | 06-17→06-18 | 35→39 | +11% | 0.00%→5.13% | +5.13pp | CR swing |
/pages/wf-advert-02 | 06-12→06-13 | 165→137 | -17% | 1.21%→0.00% | -1.21pp | CR swing |
/products/cattasaurus™-peekaboo-cave-bogo-free-gg | 06-16→06-17 | 43→35 | -19% | 4.65%→0.00% | -4.65pp | CR swing |
/products/cattasaurus-stainless-steel-litter-box | 06-14→06-15 | 52→126 | +142% | 1.92%→0.00% | -1.92pp | Traffic↑ CR↓ |
/products/cattasaurus™-peekaboo-cave-bogo-free-gg | 06-08→06-09 | 56→38 | -32% | 1.79%→5.26% | +3.48pp | Traffic↓ CR↑ |
/pages/wf-advert-02 | 06-15→06-16 | 120→209 | +74% | 0.00%→0.96% | +0.96pp | Cả 2↑ |
/pages/cats-love-it-2025-ca | 06-12→06-13 | 37→21 | -43% | 5.41%→0.00% | -5.41pp | Cả 2↓ |
/products/cattasaurus-water-fountain-pre-order | 06-16→06-17 | 38→76 | +100% | 2.63%→0.00% | -2.63pp | CR swing |
/products/cattasaurus-water-fountain | 06-17→06-18 | 25→50 | +100% | 4.00%→0.00% | -4.00pp | CR swing |
/pages/wf-advert-02 | 06-10→06-11 | 273→614 | +125% | 0.00%→0.33% | +0.33pp | Cả 2↑ |
/products/cattasaurus-water-fountain | 06-12→06-13 | 95→53 | -44% | 0.00%→1.89% | +1.89pp | Traffic↓ CR↑ |
/products/cattasaurus-water-fountain-pre-order | 06-15→06-16 | 57→38 | -33% | 5.26%→2.63% | -2.63pp | Cả 2↓ |
/collections/peekaboo-cat-cave | 06-08→06-09 | 25→29 | +16% | 8.00%→3.45% | -4.55pp | CR swing |
/products/cattasaurus-water-fountain-pre-order | 06-09→06-10 | 48→54 | +12% | 4.17%→1.85% | -2.31pp | CR swing |
/pages/wf-advert-03 | 06-16→06-17 | 81→499 | +516% | 0.00%→0.40% | +0.40pp | Cả 2↑ |
/products/cattasaurus-water-fountain-pre-order | 06-13→06-14 | 31→36 | +16% | 3.23%→0.00% | -3.23pp | CR swing |
/collections/peekaboo-cat-cave | 06-14→06-15 | 26→30 | +15% | 3.85%→0.00% | -3.85pp | CR swing |
/pages/advert-3 | 06-16→06-17 | 66→70 | +6% | 1.52%→0.00% | -1.52pp | CR swing |
/pages/cats-love-it-2025-ca | 06-13→06-14 | 21→20 | -5% | 0.00%→5.00% | +5.00pp | CR swing |
/pages/cats-love-it-2025-ca | 06-15→06-16 | 24→25 | +4% | 4.17%→0.00% | -4.17pp | CR swing |
/products/cattasaurus-stainless-steel-litter-box | 06-13→06-14 | 53→52 | -2% | 0.00%→1.92% | +1.92pp | CR swing |
/collections/exclusive-deal | 06-16→06-17 | 30→30 | +0% | 6.67%→10.00% | +3.33pp | CR swing |
/products/cattasaurus-water-fountain-pre-order | 06-12→06-13 | 30→31 | +3% | 0.00%→3.23% | +3.23pp | CR swing |
/collections/peekaboo-cat-cave | 06-15→06-16 | 30→31 | +3% | 0.00%→3.23% | +3.23pp | CR swing |
/collections/peekaboo-cat-cave | 06-13→06-14 | 25→26 | +4% | 0.00%→3.85% | +3.85pp | CR swing |
/pages/wf-advert-03 | 06-08→06-09 | 36→33 | -8% | 2.78%→0.00% | -2.78pp | CR swing |
/collections/exclusive-deal | 06-10→06-11 | 21→25 | +19% | 0.00%→4.00% | +4.00pp | CR swing |
/collections/exclusive-deal | 06-09→06-10 | 28→21 | -25% | 3.57%→0.00% | -3.57pp | Cả 2↓ |
/collections/exclusive-deal | 06-08→06-09 | 20→28 | +40% | 0.00%→3.57% | +3.57pp | Cả 2↑ |
/products/cattasaurus™-peekaboo-cave-bogo-free-gg | 06-15→06-16 | 38→43 | +13% | 2.63%→4.65% | +2.02pp | CR swing |
/products/cattasaurus-water-fountain | 06-13→06-14 | 53→32 | -40% | 1.89%→0.00% | -1.89pp | Cả 2↓ |
/products/cattasaurus-water-fountain-1 | 06-08→06-09 | 22→26 | +18% | 4.55%→7.69% | +3.15pp | CR swing |
/products/cattasaurus-water-fountain-pre-order | 06-11→06-12 | 59→30 | -49% | 1.69%→0.00% | -1.69pp | Cả 2↓ |
/pages/advert-3 | 06-17→06-18 | 70→154 | +120% | 0.00%→0.65% | +0.65pp | Cả 2↑ |
/pages/advert-3 | 06-13→06-14 | 25→78 | +212% | 0.00%→1.28% | +1.28pp | Cả 2↑ |
/products/cattasaurus-stainless-steel-litter-box | 06-12→06-13 | 190→53 | -72% | 0.53%→0.00% | -0.53pp | Cả 2↓ |
/products/cattasaurus-water-fountain | 06-16→06-17 | 35→25 | -29% | 5.71%→4.00% | -1.71pp | Cả 2↓ |
/pages/wf-advert-03 | 06-15→06-16 | 25→81 | +224% | 0.00%→0.00% | +0.00pp | CR swing |
/products/cattasaurus-water-fountain-1 | 06-13→06-14 | 143→28 | -80% | 0.00%→0.00% | +0.00pp | CR swing |
/products/smart-mouth-2446 | 06-17→06-18 | 442→27 | -94% | 0.00%→0.00% | +0.00pp | CR swing |
/products/my-therapist-has-whiskers-cat-1623 | 06-15→06-16 | 24→126 | +425% | 0.00%→0.00% | +0.00pp | CR swing |
/products/my-therapist-has-whiskers-cat-1623 | 06-17→06-18 | 125→23 | -82% | 0.00%→0.00% | +0.00pp | CR swing |
8Insights & Actions
🚨 Ưu tiên cao nhất
- Audit campaign từ 06–15: Week 2 CR sụt 37% (1.71%→1.08%) dù traffic tương đương. Cart-rate giảm 6.78%→4.81%. Kiểm tra Meta/TikTok/Google ad targeting, đặc biệt ngày 06–16 có 11.8K sessions với CR 0.97%.
- Fix funnel leak /pages/9-reasons-bogo: 47.6K sessions (58% traffic) nhưng CR chỉ 0.98%. So sánh chéo với /pages/cats-love-it-2025 (CR 3.91%) để tìm winner template — áp dụng sang 9-reasons-bogo.
- Investigate /products/cattasaurus-water-fountain-1 ngày 06–18: 285 sessions nhưng gần 0 orders. Có thể bot, mis-targeted ad, hoặc broken link.
⭐ Cơ hội
- /pages/cats-love-it-2025 là benchmark: CR 3.91% (gấp 4.0× so với 9-reasons-bogo). Replicate structure sang landing khác.
- /products/cattasaurus™-peekaboo-cave-bogo-free-gg: CR 4.57% với 460 sessions — strong intent, có thể scale ad.
- /pages/cats-love-it-2025-ca (Canada): CR 6.45% — regional variant working, mở rộng thêm market-specific.
❓ Câu hỏi cho team meeting
- Campaign / ad nào chạy từ 06–15 đến 06–18? Budget / targeting có thay đổi?
- /pages/wf-advert-02 và /pages/wf-advert-03 là gì? (5,391 sessions gộp, CR chỉ 0.36%)
- /products/cattasaurus-water-fountain-1 vs /products/cattasaurus-water-fountain — duplicate product page cannibalization?
- Sự kiện gì xảy ra ngày 06–16 → traffic tăng gấp đôi?
- /pa= với 583 sessions và 0 cart — tracking lỗi hoặc bot?
📊 Funnel diagnosis
- Cart-rate 5.81% — dưới benchmark DTC (8–15%). Leak ở bước add-to-cart.
- Checkout→order 52.7% — 47% khách reached checkout nhưng không order. Price/shipping/UX issue?
- Sau khi add-to-cart, khách vẫn checkout OK → confirm leak ở trước cart.